Essentials of Entrepreneurship and Small Business Management: United States Edition - Softcover

Zimmerer, Thomas W; Scarborough, Norman M.; Wilson, Doug

 
9780132294386: Essentials of Entrepreneurship and Small Business Management: United States Edition

Synopsis

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

 

Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success. 

 

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From the Back Cover

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

  • New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
  • Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
  • A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

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