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Synopsis
For courses in Small Business Management and Entrepreneurship.
A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.
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From the Back Cover
The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!
FEATURES- New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
- New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
- "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
- A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2001
- ISBN 10 0130172804
- ISBN 13 9780130172808
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages624
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Essentials of Entrepreneurship and Small Business Management
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Essentials of Entrepreneurship and Small Business Management (3rd Edition)
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Essentials of Entrepreneurship and Small Business Management (3rd Edition)
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Essentials of Entrepreneurship and Small Business Management (3rd Edition)
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Condition: sehr gut - gebraucht. Broschiert 624 S. Sehr guter Zustand, ohne Namenseintrag Gewicht über 1 kg Zustand: 2, sehr gut - gebraucht, Broschiert Prentice-Hall , 2001-06 624 S. , Essentials of Entrepreneurship and Small Business Management, Zimmerer, Thomas. Seller Inventory # BU223275
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Essentials of Entrepreneurship and Small Business Management (3rd Edition)
Seller: Wonder Book, Frederick, MD, U.S.A.
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Essentials of Entrepreneurship and Small Business Management (3rd Edition)
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