Essentials of Entrepreneurship and Small Business Management

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9780130172808: Essentials of Entrepreneurship and Small Business Management

For courses in Small Business Management and Entrepreneurship.

A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.

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From the Back Cover:

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

FEATURES
  • New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
  • New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
  • "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
  • A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

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Zimmerer, Thomas W., Scarborough, Norman
Published by Prentice Hall (2001)
ISBN 10: 0130172804 ISBN 13: 9780130172808
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Thomas W. Zimmerer, Norman M. Scarborough
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ISBN 10: 0130172804 ISBN 13: 9780130172808
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Thomas W. Zimmerer and Norman M. Scarborough
ISBN 10: 0130172804 ISBN 13: 9780130172808
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