Essentials of Entrepreneurship and Small Business Management: United States Edition - Softcover

Zimmerer, Thomas W.; Scarborough, Norman M.

Softcover

ISBN 10: 0130172804 ISBN 13: 9780130172808

Publisher: Pearson, 2001

Synopsis

For courses in Small Business Management and Entrepreneurship.

A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.

About this title

From the Back Cover

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce!

FEATURES

• New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
• New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
• "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
• A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

Edition details

• Publisher: Pearson
• Publication date: 2001
• Language: English
• ISBN 10: 0130172804
• ISBN 13: 9780130172808
• Binding: Paperback
• Edition number: 3
• Number of pages: 624