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Synopsis
For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses.
- Using a lively writing style, examples that relate directly to students as consumers, and “cutting-edge” research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. It not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand.
- Uses a psycho-social, behavioral approach.
"synopsis" may belong to another edition of this title.
Review
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.
From the Back Cover
Consumer Behaviour
Third European Enhanced Media Edition
New and exclusive to this Enhanced Media Edition:
- Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision
- Quick tests throughout each chapter to enhance and test your knowledge
- Find out what kind of consumer you are by taking self-assessment quizzes.
Follow these three steps to get the most out of this Enhanced Media Edition:
- Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
- Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
- Access valuable learning resources to help you pass your course:
- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses
- Enhance your revision with the interactive e-study guide
- Use the online Glossary and Flashcards to check and test your understanding of the key terms
- And much more!
"About this title" may belong to another edition of this title.
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Consumer Behavior: Buying, Having, and Being
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:0130812552. Seller Inventory # 9803038
Quantity: 1 available
Stock Image
Consumer Behavior: Buying, Having, and Being
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:0130812552. Seller Inventory # 9803037
Quantity: 1 available