Synopsis
For one/two-semester courses in Electronic Commerce.
One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.
"synopsis" may belong to another edition of this title.
From the Back Cover
This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002
is
ComprEhensive: It Contains 19 Chapters and 5 Appendices.
AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.
COmplete: It Integrates www.prenhall.com/turban―interactive Study Guide, Technology Updates, and Added Appendices.
Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.
Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.
CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.
Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.
InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.
and...
Web StratEgy Pro: An Interactive, E-Commerce Software Package from Palo Alto Brings the Process of Planning Internet Strategy to Life―Now Available ONLY in Shrinkwrap Packages with Prentice Hall Textbooks Including Turban's Electronic Commerce 2002 Edition.
Your One Source for E-COMMERCE."About this title" may belong to another edition of this title.
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Electronic Commerce 2002: A Managerial Perspective (2nd Edition)
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Electronic Commerce 2002: A Managerial Perspective (2nd Edition)
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
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hardcover. Condition: Very Good. May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 1388335
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Electronic Commerce 2002: A Managerial Perspective (2nd Edition)
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Electronic Commerce 2002: A Managerial Perspective
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Hardcover. Condition: Very Good. Electronic Commerce 2002: A Managerial Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130653017
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Electronic Commerce 2002: A Managerial Perspective
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780130653017