For one/two-semester courses in Electronic Commerce.
One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.
"synopsis" may belong to another edition of this title.
This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002
ComprEhensive: It Contains 19 Chapters and 5 Appendices.
AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.
COmplete: It Integrates www.prenhall.com/turban—interactive Study Guide, Technology Updates, and Added Appendices.
Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.
Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.
CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.
Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.
InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.
Web StratEgy Pro: An Interactive, E-Commerce Software Package from Palo Alto Brings the Process of Planning Internet Strategy to Life—Now Available ONLY in Shrinkwrap Packages with Prentice Hall Textbooks Including Turban's Electronic Commerce 2002 Edition.Your One Source for E-COMMERCE.
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Book Description Pearson 01/11/2001, 2001. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780130984258
Book Description Pearson 01/11/2001, 2001. Book Condition: used-good. GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 9053-9780130984258
Book Description Pearson, 2001. Paperback. Book Condition: Used; Very Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI1854769
Book Description Pearson, 2001. Book Condition: Poor. This book has soft covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. Bookseller Inventory # 4160410
Book Description Pearson Education, 2001. Book Condition: Good. Paperback,ex-library, with usual stamps and markings, in good all round condition. pp. Bookseller Inventory # 1332452
Book Description Pearson Education. Book Condition: Good. Ex-library, so some wear and barcode page may have been removed, but in good overall condition. Bookseller Inventory # Z1-K-022-00068
Book Description Pearson Education. Book Condition: Very Good. Used - Very Good. Ex-library, but has been well cared for. Bookseller Inventory # Z1-K-022-00142