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Synopsis
For one/two-semester courses in Electronic Commerce.
One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.
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From the Back Cover
This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002
is
ComprEhensive: It Contains 19 Chapters and 5 Appendices.
AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.
COmplete: It Integrates www.prenhall.com/turban―interactive Study Guide, Technology Updates, and Added Appendices.
Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.
Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.
CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.
Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.
InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.
and...
Web StratEgy Pro: An Interactive, E-Commerce Software Package from Palo Alto Brings the Process of Planning Internet Strategy to Life―Now Available ONLY in Shrinkwrap Packages with Prentice Hall Textbooks Including Turban's Electronic Commerce 2002 Edition.
Your One Source for E-COMMERCE."About this title" may belong to another edition of this title.
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Electronic Commerce 2002 : A Managerial Perspective
Published by
Pearson Education, Limited, 2001
ISBN 10: 0130984256
ISBN 13: 9780130984258
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 53240190-20
Quantity: 1 available
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Electronic Commerce 2002: A Managerial Perspective (Prentice Hall international editions)
Seller: medimops, Berlin, Germany
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Condition: acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn. Seller Inventory # M00130984256-B
Quantity: 1 available