Electronic Commerce: A Managerial Perspective

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9780132230155: Electronic Commerce: A Managerial Perspective

For one/two-semester courses in Electronic Commerce.

One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

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From the Back Cover:

This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002


ComprEhensive: It Contains 19 Chapters and 5 Appendices.

AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.

COmplete: It Integrates www.prenhall.com/turban?interactive Study Guide, Technology Updates, and Added Appendices.

Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.

Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.

CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.

Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.

InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.


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Your One Source for E-COMMERCE.

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