For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
"synopsis" may belong to another edition of this title.
£ 4.48 shipping within United Kingdom
Destination, rates & speedsSeller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780130491756. Seller Inventory # 8657891
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780130491756. Seller Inventory # 8657898
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780130491756. Seller Inventory # 8657892
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780130491756. Seller Inventory # 8678778
Quantity: 1 available
Seller: Ammareal, Morangis, France
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-660-335
Quantity: 1 available
Seller: Ammareal, Morangis, France
Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Couverture légèrement déchirée. Salissures sur la tranche. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisa ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Slightly torn cover. Stains on the edge. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-125-446
Quantity: 1 available
Seller: Buchpark, Trebbin, Germany
Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 1554449/202
Quantity: 1 available