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Essentials of Marketing: A Global Managerial Approach (The Irwin/Mcgraw-Hill Series in Marketing) - Softcover

 
9780072464207: Essentials of Marketing: A Global Managerial Approach (The Irwin/Mcgraw-Hill Series in Marketing)
Softcover
ISBN 10: 0072464208 ISBN 13: 9780072464207

Synopsis

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

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Language
English
ISBN 10 
0072464208
ISBN 13 
9780072464207
Binding
Paperback

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9780072935899: Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)

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ISBN 10:  0072935898 ISBN 13:  9780072935899
Publisher: Irwin/McGraw-Hill, 2005
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Perreault, William D.
Published by Mcgraw-Hill College, 2002
ISBN 10: 0072464208 ISBN 13: 9780072464207
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