Synopsis
In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.
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From the Publisher
The first text on the market to offer business models and strategies for the Internet! It provides professors and students with a academic framework for understanding this important and developing field.
The text includes samples analysis of an Internet business plan which gives readers an opportunity to see methods of analyzing the material and applying the principles taught in the text.
The text includes cases which helps readers see principles taught in the text within the context of actual companies.
NO PRINT SUPPLEMENTS. The case notes and additional cases will be housed exclusively on the book's website to allow for regular updating as things in this particular area of the market are more prone to change.
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Internet Business Models and Strategies : Text and Cases
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Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 49875848-6
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Internet Business Models and Strategies : Text and Cases
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 46680808-20
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Internet Business Models and Strategies: Text and Cases
Published by
McGraw-Hill Education (ISE Editions), 2001
ISBN 10: 0071180990
ISBN 13: 9780071180993
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Different cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-568-918