Internet Business Models and Strategies: Text and Cases - Softcover

Afuah, Allan; Tucci, Christopher

Softcover

ISBN 10: 0072511664 ISBN 13: 9780072511666

Publisher: McGraw-Hill Education, 2002

Synopsis

Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

About this title

From the Publisher

The first text on the market to offer business models and strategies for the Internet! It provides professors and students with a academic framework for understanding this important and developing field.
The text includes samples analysis of an Internet business plan which gives readers an opportunity to see methods of analyzing the material and applying the principles taught in the text.
The text includes cases which helps readers see principles taught in the text within the context of actual companies.
NO PRINT SUPPLEMENTS. The case notes and additional cases will be housed exclusively on the book's website to allow for regular updating as things in this particular area of the market are more prone to change.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2002
• Language: English
• ISBN 10: 0072511664
• ISBN 13: 9780072511666
• Binding: Paperback
• Edition number: 2
• Number of pages: 496