Internet Business Models and Strategies: Text and Cases (McGraw-Hill international editions)

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9780071151238: Internet Business Models and Strategies: Text and Cases (McGraw-Hill international editions)

Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

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From the Publisher:

The first text on the market to offer business models and strategies for the Internet! It provides professors and students with a academic framework for understanding this important and developing field.
The text includes samples analysis of an Internet business plan which gives readers an opportunity to see methods of analyzing the material and applying the principles taught in the text.
The text includes cases which helps readers see principles taught in the text within the context of actual companies.
NO PRINT SUPPLEMENTS. The case notes and additional cases will be housed exclusively on the book's website to allow for regular updating as things in this particular area of the market are more prone to change.

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Afuah, Allan; Tucci, Christopher L.
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ISBN 10: 0071151230 ISBN 13: 9780071151238
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Afuah, Allan
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ISBN 10: 0071151230 ISBN 13: 9780071151238
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