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Synopsis
This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1996
- ISBN 10 0071144188
- ISBN 13 9780071144186
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages880
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Marketing Research : An Applied Approach
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 52285973-20
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Marketing Research: An Applied Approach (5th Edition)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780071144186. Seller Inventory # 9193463
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Marketing Research: An Applied Approach
Published by
McGraw-Hill Education (ISE Editions), 1996
ISBN 10: 0071144188
ISBN 13: 9780071144186
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Edition 1996. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-938-049
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Marketing Research: An Applied Approach (McGraw-Hill International Editions)
Published by
McGraw-Hill Education (ISE Editions), 1996
ISBN 10: 0071144188
ISBN 13: 9780071144186
Used
Paperback
Seller: Book Express (NZ), Shannon, New Zealand
Seller rating 4 out of 5 stars
Paperback. Condition: Good. 880 pages. Cover worn and curled. Includes 3 1/2 inch floppy !!This work emphasizes the use of market research in managerial decision making . It discusses the market research process and presents a complete market resear ch project from start to finish to show students what market research looks like. Seller Inventory # 623o
Quantity: 1 available