Items related to Marketing Research: An Applied Approach

Marketing Research: An Applied Approach - Softcover

Kinnear, Thomas C.; Taylor, James R.

 
9780071005326: Marketing Research: An Applied Approach
Softcover
ISBN 10: 0071005323 ISBN 13: 9780071005326
Publisher: McGraw-Hill Inc.,US, 1987

This specific ISBN edition is currently not available.

Synopsis

This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.

"synopsis" may belong to another edition of this title.

  • PublisherMcGraw-Hill Inc.,US
  • Publication date1987
  • ISBN 10 0071005323
  • ISBN 13 9780071005326
  • BindingPaperback
  • LanguageEnglish
  • Edition number3
  • Number of pages718

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Other Popular Editions of the Same Title

9780071144186: Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)

Featured Edition

ISBN 10:  0071144188 ISBN 13:  9780071144186
Publisher: McGraw-Hill Education (ISE Editi..., 1996
Hardcover