Items related to Marketing Research: An Applied Approach
This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1991
- ISBN 10 0071009930
- ISBN 13 9780071009935
- BindingPaperback
- Edition number2
- Number of pages832
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Marketing Research: An Applied Approach
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Book Description Paperback. Condition: Very Good. Marketing Research: An Applied Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071009935
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Marketing Research: An Applied Approach
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(1991)
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ISBN 13: 9780071009935
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Marketing Research: An Applied Approach
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071009935
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Marketing Research: An Applied Approach
Published by
Mcgraw-Hill Inc.,Us
(1991)
ISBN 10: 0071009930
ISBN 13: 9780071009935
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780071009935. Seller Inventory # 8590415
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Marketing Research: An Applied Approach
Published by
McGraw-Hill
(1991)
ISBN 10: 0071009930
ISBN 13: 9780071009935
Used
Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780071009935. Seller Inventory # 9174611
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Marketing Research: An Applied Approach
Published by
McGraw-Hill
(1991)
ISBN 10: 0071009930
ISBN 13: 9780071009935
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Hardcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780071009935. Seller Inventory # 9174621
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Marketing Research: An Applied Approach
Published by
Mcgraw-Hill Inc.,Us
(1991)
ISBN 10: 0071009930
ISBN 13: 9780071009935
Used
Softcover
Quantity: 1
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780071009935. Seller Inventory # 9174699
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