This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.
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Book Description McGraw-Hill Inc.,US, 1991. Paperback. Book Condition: Very Good. Marketing Research: An Applied Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780071009935
Book Description McGraw-Hill Inc.,US, 1991. Softcover. Book Condition: Très bon. Ancien livre de bibliothèque. Couverture différente. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Different cover. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-199-091
Book Description McGraw-Hill Inc.,US, 1991. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-258-03-2855002
Book Description McGraw-Hill Inc.,US, 1991. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-258-03-2855002