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Synopsis
This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.
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- PublisherJoanna Cotler Books
- Publication date1982
- ISBN 10 0060401753
- ISBN 13 9780060401757
- BindingPaperback
- LanguageEnglish
- Number of pages512
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Introduction to Mass Communications
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Introduction to Mass Communications
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Condition: Good. 1982. 7th Edition. Paperback. "8vo - over 7" - 9" tall Associated Names: Ault, Phillip H.; Emery, Edwin. Paperback Copy. A good clean copy. Seventh Edition". Not a first edition copy. . . . Books ship from the US and Ireland. Seller Inventory # KON0521277
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Introduction to Mass Communications
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Condition: Good. 1982. 7th Edition. Paperback. "8vo - over 7" - 9" tall Associated Names: Ault, Phillip H.; Emery, Edwin. Paperback Copy. A good clean copy. Seventh Edition". Not a first edition copy. . . . Seller Inventory # KON0521277
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Introduction to mass communications
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