Introduction to Mass Communication - Softcover

Agee, Warren K.

Softcover

ISBN 10: 0060401826 ISBN 13: 9780060401825

Publisher: Longman, 1991

Synopsis

This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.

Edition details

• Publisher: Longman
• Publication date: 1991
• ISBN 10: 0060401826
• ISBN 13: 9780060401825
• Binding: Paperback
• Language: English
• Number of pages: 569