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Synopsis
This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.
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Introduction to Mass Communications, 10th
Published by
Harper Collins, New York, NY, 1991
ISBN 10: 0060401826
ISBN 13: 9780060401825
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Good. 10th Edition. The text has some marking and highlighting, the cover has minor wear with a tear alongthe lower back hinge. Quantity Available: 1. ISBN: 0060401826. ISBN/EAN: 9780060401825. Pictures of this item not already displayed here available upon request. Inventory No: 1560790479. Seller Inventory # 1560790479
Quantity: 1 available
Stock Image
Introduction to Mass Communications
Published by
HarperCollins Publishers, 1991
ISBN 10: 0060401826
ISBN 13: 9780060401825
Used
paperback
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Acceptable. Cover/ Case does NOT match photos; some content may vary from version shown Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included. Seller Inventory # 2Y6RVK0067DW_ns
Quantity: 1 available