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Synopsis
This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.
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- PublisherLongman
- Publication date1994
- ISBN 10 0673468836
- ISBN 13 9780673468833
- BindingHardcover
- LanguageEnglish
- Number of pages512
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Introduction to Mass Communications
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Harpercollins College Div, 1994
ISBN 10: 0673468836
ISBN 13: 9780673468833
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Introduction to Mass Communication
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Pearson Higher Education & Professional Group, 1994
ISBN 10: 0673468836
ISBN 13: 9780673468833
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Introduction to Mass Media Communications 11th Edition
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Harper Collins Publishers, USA, 1994
ISBN 10: 0673468836
ISBN 13: 9780673468833
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Introduction to Mass Communications
Published by
Harpercollins College Div, 1994
ISBN 10: 0673468836
ISBN 13: 9780673468833
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