Items related to Competitive Marketing: A Strategic Approach
Synopsis
This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.
"synopsis" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1988
- ISBN 10 0044451172
- ISBN 13 9780044451174
- BindingPaperback
- Edition number2
- Number of pages376
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Competitive Marketing: A Strategic Approach
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0000732480
Quantity: 1 available
Stock Image
Competitive Marketing: A Strategic Approach
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Competitive Marketing: A Strategic Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780044451174
Quantity: 1 available
Stock Image
Competitive Marketing: A Strategic Approach
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: USED_VERYGOOD. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_396099714
Quantity: 1 available
Seller Image
Competitive Marketing: A Strategic Approach
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. Foxing to the pages. Seller Inventory # wbb0023648066
Quantity: 1 available
Stock Image
Competitive Marketing: A Strategic Approach
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780044451174
Quantity: 1 available
Stock Image
Competitive Marketing: A Strategic Approach
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00044451172-G
Quantity: 1 available
Stock Image
Competitive Marketing: A Strategic Approach
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Acceptable. Acceptable. book. Seller Inventory # D8S0-3-M-0044451172-2
Quantity: 1 available