Items related to Competitive Marketing: A Strategic Approach
This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.
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- PublisherAllen & Unwin
- Publication date1987
- ISBN 10 0046582436
- ISBN 13 9780046582432
- BindingPaperback
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Competitive Marketing: A Strategic Approach
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Book Description Paperback. Condition: Very Good. Competitive Marketing: A Strategic Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780046582432
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Competitive marketing: A strategic approach
Published by
Allen & Unwin
(1984)
ISBN 10: 0046582436
ISBN 13: 9780046582432
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Competitive Marketing: A Strategic Approach
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Allen & Unwin
(1984)
ISBN 10: 0046582436
ISBN 13: 9780046582432
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0046582436. Seller Inventory # 9166853
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Competitive Marketing: A Strategic Approach
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780046582432
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Competitive Marketing: A Strategic Approach
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George Allen & Unwin
(1984)
ISBN 10: 0046582436
ISBN 13: 9780046582432
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0046582436. Seller Inventory # 9427233
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COMPETITIVE MARKETING: A STRATEGIC APPROACH.
Published by
Allen and Unwin
(1987)
ISBN 10: 0046582436
ISBN 13: 9780046582432
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Paperback
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Book Description Paperback. Condition: VERY GOOD. 1987. Allen and Unwin. Third imp. Softback. Book- VG. 9.5x7.5. 372pp. Ex-libris. Seller Inventory # 1560709
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Competitive Marketing: A Strategic Approach
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HarperCollins Publishers Ltd
(1984)
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ISBN 13: 9780046582432
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Book Description Taschenbuch. Condition: Akzeptabel. 372 Seiten Medienartikel von Book Broker Berlin sind stets in gebrauchsfähigem ordentlichen Zustand. Dieser Artikel weist folgende Merkmale auf: Altersentsprechend nachgedunkelte/saubere Seiten in fester Bindung. Ausgabejahr: 1987. Mit Namenseintrag. Einband belesen, Ecken & Kanten bestoßen.Vorderer Buchdeckel hat einen Längsknick. Sprache: Deutsch Gewicht in Gramm: 699. Seller Inventory # 660579377
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