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This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.
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- PublisherCengage Learning EMEA
- Publication date1995
- ISBN 10 0415093171
- ISBN 13 9780415093170
- BindingPaperback
- Edition number3
- Number of pages572
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Competitive Marketing: A Strategic Approach
Published by
Cengage Learning EMEA 14/09/1995
(1995)
ISBN 10: 0415093171
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Competitive Marketing: A Strategic Approach
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Competitive Marketing: A Strategic Approach
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Cengage Learning EMEA 14/09/1995
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ISBN 13: 9780415093170
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780415093170
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Competitive Marketing: A Strategic Approach
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Routledge and Kegan Paul
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780415093170. Seller Inventory # 9067028
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780415093170. Seller Inventory # 9028584
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780415093170. Seller Inventory # 9617235
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Competitive Marketing: A Strategic Approach
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(1995)
ISBN 10: 0415093171
ISBN 13: 9780415093170
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780415093170. Seller Inventory # 9751985
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Competitive Marketing: A Strategic Approach (3rd Edn)
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Competitive Marketing: A Strategic Approach (3rd Edn)
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780415093170. Seller Inventory # 7068137
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