Synopsis
This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.
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Competitive Marketing: A Strategic Approach
Seller: Hamelyn, Madrid, M, Spain
Seller rating 5 out of 5 stars
Condition: Bueno. : Este libro, titulado 'Competitive Marketing: A Strategic Approach', es una guía completa sobre marketing estratégico. Cubre ejemplos actualizados de todas las áreas del marketing. El libro fue publicado en 1984 y tiene 372 páginas. Es una herramienta valiosa para estudiantes y profesionales del campo del marketing. EAN: 9780046582425 Tipo: Libros Categoría: Negocios y Economía Título: Competitive Marketing: A Strategic Approach Autor: John O'Shaughnessy Editorial: Allen & Unwin Idioma: en Páginas: 372 Formato: tapa dura. Seller Inventory # Happ-2026-03-04-574247a1