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Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Dryden Press Series in Marketing) - Hardcover
Synopsis
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.
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Review
1. Advertising from a Marketing Communications Perspective. 2. The Research Foundation I: Understanding Clients and Consumers. 3. The Research Foundation II: Market, Product, and Competitive Analyses. 4. Appraising Opportunities and Setting Objectives. 5. Building the Marketing Communication Strategy. 6. Developing a Creative Strategy that Moves People. 7. Media Strategy and Tactics. 8. Integrated Communications. 9. Enhancing the Marketing Communication Mix. 10. Evaluating the Effectiveness of the Campaign. 11. Preparing the Plans Book. 12. Preparing a Winning Presentation.
About the Author
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.
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Advertising Camp Strategy
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Advertising Camp Strategy , 2nd
Published by
Harcourt College Publishers, Orlando, FL, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
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Hardcover
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Hardcover. Condition: Good. 2nd Edition. Used good, writing/highlighting Quantity Available: 1. ISBN: 003021114X. ISBN/EAN: 9780030211140. Pictures of this item not already displayed here available upon request. Inventory No: ABE324921734. Seller Inventory # ABE324921734
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Advertising Camp Strategy
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6542556-6
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780030211140. Seller Inventory # 9735605
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780030211140. Seller Inventory # 9735604
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans Parente, Donald
Published by
South-Western College Pub, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
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Hardcover
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Seller rating 3 out of 5 stars
Condition: New. Seller Inventory # DCBZ--106
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