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Synopsis
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
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About the Author
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Published by
Cengage Learning (edition 4), 2005
ISBN 10: 0324322712
ISBN 13: 9780324322712
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Published by
Cengage Learning (edition 4), 2005
ISBN 10: 0324322712
ISBN 13: 9780324322712
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
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Advertising Campaign Strategy: A Guide To Marketing Communication Plans
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Advertising Campaign Strategy: A Guide To Marketing Communication Plans
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Softcover. Condition: Good. Fourth Edition. Used in good condition. Text appears to have multiple markings. The binding is tight. Cover has wear, scuffs, dings, creases, bookstore stickers, corner bumps and dings. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0324322712. ISBN/EAN: 9780324322712. Pictures of this item not already displayed here available upon request. Inventory No: 1561053542. Seller Inventory # 1561053542
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Advertising Campaign Strategy: A Guide To Marketing Communication Plans
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: Good. Fourth Edition. Used in good condition. Text appears to be clean. The binding is tight. Cover has wear, scuffs, dings, creases, bookstore stickers, corner bumps and dings. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0324322712. ISBN/EAN: 9780324322712. Pictures of this item not already displayed here available upon request. Inventory No: 1561053541. Seller Inventory # 1561053541
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