Items related to Advertising Campaign Strategy
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
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1. Advertising from a Marketing Communications Perspective. 2. The Research Foundation I: Understanding Clients and Consumers. 3. The Research Foundation II: Market, Product, and Competitive Analyses. 4. Appraising Opportunities and Setting Objectives. 5. Building the Marketing Communication Strategy. 6. Developing a Creative Strategy that Moves People. 7. Media Strategy and Tactics. 8. Integrated Communications. 9. Enhancing the Marketing Communication Mix. 10. Evaluating the Effectiveness of the Campaign. 11. Preparing the Plans Book. 12. Preparing a Winning Presentation.
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- PublisherSouth-Western
- Publication date2003
- ISBN 10 0324271905
- ISBN 13 9780324271904
- BindingHardcover
- Edition number3
- Number of pages400
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Advertising Campaign Strategy
Published by
South-Western College Pub
(2003)
ISBN 10: 0324271905
ISBN 13: 9780324271904
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Advertising Campaign Strategy
Published by
South-Western College Pub
(2003)
ISBN 10: 0324271905
ISBN 13: 9780324271904
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Advertising Campaign Strategy - A Guide to Marketing Communication Plans 3rd Edition
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(2003)
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ISBN 13: 9780324271904
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Book Description Hardcover. Condition: New. 3rd Edition. Brand New still in plastic wrapper 404 pages. Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0324271905. ISBN/EAN: 9780324271904. Pictures of this item not already displayed here available upon request. Inventory No: 1560739165. Seller Inventory # 1560739165
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Advertising Campaign Strategy
Published by
South-Western College Pub
(2003)
ISBN 10: 0324271905
ISBN 13: 9780324271904
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Advertising Campaign Strategy
Published by
South-Western College Pub
(2003)
ISBN 10: 0324271905
ISBN 13: 9780324271904
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Hardcover
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