ISBN: 2025200059724 (1 results)

Hardback. Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch, Richard D. Irwin, Inc. Author: Harper W. Boyd, Jr., Ralph Westfall, Stanley F. StaschBinding: HardbackPublished: Richard D. Irwin, Inc., 1977Condition:Book: GoodJacket: N/APages: GoodMarkings: Previous ownerThis academic text, Marketing Research: Text And Cases, presents a comprehensive guide to the principles and practices of marketing research. It instructs readers on essential methodologies, from data collection and analysis to interpretation and reporting, crucial for informed business decisions. The work details various research techniques, illustrating their application through practical case studies that reinforce theoretical concepts. Authored by Harper W. Boyd, Jr., Ralph Westfall, and Stanley F. Stasch, this volume serves as an authoritative resource for students and professionals seeking to master the complexities of market analysis. It chronicles the evolution of research strategies, providing a robust framework for understanding consumer behavior and market dynamics. Hardback. …