Marketing Research: Text And Cases
Published by Richard D. Irwin, Inc., 1977
ISBN 13: 2025200059724
- Hardcover
- Used
Seller: Book Grocer, Tullamarine, VIC, AustraliaBook Grocer
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Add to basketItem description from seller
Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch, Richard D. Irwin, Inc. Author: Harper W. Boyd, Jr., Ralph Westfall, Stanley F. StaschBinding: HardbackPublished: Richard D. Irwin, Inc., 1977Condition:Book: GoodJacket: N/APages: GoodMarkings: Previous ownerThis academic text, Marketing Research: Text And Cases, presents a comprehensive guide to the principles and practices of marketing research. It instructs readers on essential methodologies, from data collection and analysis to interpretation and reporting, crucial for informed business decisions. The work details various research techniques, illustrating their application through practical case studies that reinforce theoretical concepts. Authored by Harper W. Boyd, Jr., Ralph Westfall, and Stanley F. Stasch, this volume serves as an authoritative resource for students and professionals seeking to master the complexities of market analysis. It chronicles the evolution of research strategies, providing a robust framework for understanding consumer behavior and market dynamics.…
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Bibliographic details
- Title
- Marketing Research: Text And Cases
- Author
- Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
- Publisher
- Richard D. Irwin, Inc.
- Publication year
- 1977
- Book Type
- Hardback
- Binding
- Hardback
Book Grocer
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