Customer Relationship Management: Making Hard Decisions With Soft Numbers
Language: English
Published by Ashland, Ohio, U.S.A.: Purdue Univ Pr, 1996
- Signed
- Hardcover
- Used
Seller: Bingo Used Books, Vancouver, WA, U.S.A.Bingo Used Books
AbeBooks seller since October 24, 2002
Condition: Used - Near fine
£ 16.32
Quantity: 1 available
Add to basketItem description from seller
hardback in near fine condition. signed by author. note inside otherwise clean.
Seller Inventory # 127529
- Title
- Customer Relationship Management: Making Hard Decisions With Soft Numbers
- Author
- Anton, Jon
- Publisher
- Ashland, Ohio, U.S.A.: Purdue Univ Pr
- Publication year
- 1996
- Condition
- Near Fine
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0134384741
- ISBN 13
- 9780134384740
- Seller catalogs
- business
Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Bingo Used Books
Vancouver, WA, U.S.A.
AbeBooks seller since October 24, 2002
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | £ 5.27 | £ 9.80 |
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Educational, Engineering, and all other nonfiction titles., Textbooks, Technical, Psychology, MathematicsSeller's business information
Bingo Used Books
WA, U.S.A.
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