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Synopsis
Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
"synopsis" may belong to another edition of this title.
About the Author
Dr. Jon Anton is with the Department of Consumer Sciences at Purdue University and a researcher in the Center for Customer-Driven Quality.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date1996
- ISBN 10 0134384741
- ISBN 13 9780134384740
- BindingHardcover
- LanguageEnglish
- Number of pages183
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # E15M-01945
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Published by
Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
Used
Hardcover
First Edition
Seller: Olympia Books, Dowagiac, MI, U.S.A.
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Hardcover. Condition: Near Fine. No Jacket. 1st Edition. Sewn binding. Paper over boards. 208 p. Audience: General/trade. Seller Inventory # ABE-1685634379043
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
Published by
Ashland, Ohio, U.S.A.: Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
Used
Hardcover
Signed
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
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Hardcover. Condition: Near Fine. hardback in near fine condition. signed by author. note inside otherwise clean. Signed by Author(s). Seller Inventory # 127529
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780134384740. Seller Inventory # 6052464
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Customer Relationship Management
Seller: unifachbuch e.K., Köln, NRW, Germany
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Gebunden. Condition: Neu. Neu Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This text documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their hard decision with the soft numbers used to measure customer relationships. 183 pp. Englisch. Seller Inventory # INF1000000800
Quantity: 6 available