Synopsis
Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
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About the Author
Dr. Jon Anton is with the Department of Consumer Sciences at Purdue University and a researcher in the Center for Customer-Driven Quality.
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Customer Relationship Management : Making Hard Decisions with Soft Numbers
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Pearson Education, Limited, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
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Ashland, Ohio, U.S.A.: Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
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Customer Relationship Management
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Gebunden. Condition: Neu. Neu Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This text documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their hard decision with the soft numbers used to measure customer relationships. 183 pp. Englisch. Seller Inventory # INF1000000800
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CUSTOMER RELATIONSHIP MANAGEMENT MAKING HARD DECISIONS WITH SOFT NUMBERS (HB 1996)
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