Design Like Apple; seven principles for creating insanely great products, services, and experiences

Edson, John; Beck, Ernest

ISBN 10: 1118290313 / ISBN 13: 9781118290316

Published by Wiley, Hoboken, N.J., 2012

About this Item

Octavo in white DJ, 192 pages, color illustrations; 22 cm. Signed and inscribed by author. DJ protected in archival mylar sleeve. Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--?from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders. Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple. Contents: Design makes all the difference: beauty, ingenuity, and charisma create a unique competitive advantage -- Design the organization: nurture taste, talent, and a design culture -- The product is the marketing: great products sell themselves -- Design is systems thinking: product and context are one -- Design out loud: prototype to perfection -- Design is for people: connect with your customer -- Design with conviction: commit to a unique voice -- Design like Apple: bring it all together. Four small holes to front joint, exceedingly gentle bumping to front board-top corner, extremely mellow rubbing to other three corners, two small holes to rear board-rear joint, bright pages, binding is tight, four holes to front DJ-front joint, two small holes to rear DJ-rear joint, extremely mild wear to DJ corners, very gentle rubbing to DJ spine head, light soiling to DJ, else Very Good(+) in Very Good(-) DJ. First edition, first printing (full number line). Seller Inventory # 91346

Bibliographic Details

Title: Design Like Apple; seven principles for ...

Publisher: Wiley, Hoboken, N.J.

Publication Date: 2012

Binding: Hardcover

Condition: Very Good(+)

Dust Jacket Condition: Dust Jacket Included

Signed: Signed by Author(s)

Edition: 1st Edition

About this title

Synopsis:

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

• Offers behind-the-scenes stories from current and recent Apple insiders
• Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
• Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

About the Author:

is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.