"synopsis" may belong to another edition of this title.
SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES
ONE
DESIGN MAKES ALL THE DIFFERENCE
Beauty, ingenuity, and charisma create a unique competitive advantage.
TWO
DESIGN THE ORGANIZATION
Nurture taste, talent, and a design culture.
THREE
THE PRODUCT IS THE MARKETING
Great products sell themselves.
FOUR
DESIGN IS SYSTEMS THINKING
Product and context are one.
FIVE
DESIGN OUT LOUD
Prototype to perfection.
SIX
DESIGN IS FOR PEOPLE
Connect with your customer.
SEVEN
DESIGN WITH CONVICTION
Commit to a unique voice.
"About this title" may belong to another edition of this title.
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