Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

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9781118290316: Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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Implement the same principles that shaped Apple\\\'s approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple\\\'s unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders. Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple-- Note: This is a test. This is a duplicate. Please disregard--

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SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES

ONE

DESIGN MAKES ALL THE DIFFERENCE

Beauty, ingenuity, and charisma create a unique competitive advantage.

TWO

DESIGN THE ORGANIZATION

Nurture taste, talent, and a design culture.

THREE

THE PRODUCT IS THE MARKETING

Great products sell themselves.

FOUR

DESIGN IS SYSTEMS THINKING

Product and context are one.

FIVE

DESIGN OUT LOUD

Prototype to perfection.

SIX

DESIGN IS FOR PEOPLE

Connect with your customer.

SEVEN

DESIGN WITH CONVICTION

Commit to a unique voice.

About the Author:

John Edson is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.

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