Co-Created: The Cultural Strategy That Redefined Pacsun
Language: English
Published by Forbes Books, 2026
- First Edition
- Signed
- Hardcover
- Used
Seller: Boscana Books, Guasti, CA, U.S.A.Boscana Books
AbeBooks seller since June 23, 2020
Condition: Used - Near fine
£ 23.05
Quantity: 1 available
Add to basketItem description from seller
First Edition signed on the FFEP. Dustjacket has a Brodart.
Seller Inventory # 776
- Title
- Co-Created: The Cultural Strategy That Redefined Pacsun
- Author
- Olson, Brieane
- Publisher
- Forbes Books
- Publication year
- 2026
- Condition
- Near fine
- Dust jacket
- Near Fine
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 13
- 9798887508078
- Edition
- 1st Edition
- Item weight
- 0.741 pounds
- Dimensions
- 6 inches width by 9 inches height by 1.1 inches depth
In a marketplace defined by change, legacy brands can’t afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation—not by leading Gen Z, but by building alongside them.
Told through Olson’s leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to purpose-driven investment, Co-Created offers a framework for brands to align with fast-moving cultural expectations while maintaining operational focus.
This book shows how cultural fluency can drive long-term growth, whether you’re navigating disruption, repositioning a brand, or launching something entirely new.
Key takeaways include:
- How to operationalize co-creation across marketing, merchandising, and leadership
- Strategies for aligning brand values with community impact
- Lessons from high-growth brand partnerships and Gen Z collaboration
- A framework for turning real-time insights into strategic action
- How to lead transformation without losing authenticity
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About the Author
"About the title" may belong to another edition of this title.
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