Synopsis
A Culture-First Strategy for Brand Reinvention
In a marketplace defined by change, legacy brands can’t afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation—not by leading Gen Z, but by building alongside them.
Told through Olson’s leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to purpose-driven investment, Co-Created offers a framework for brands to align with fast-moving cultural expectations while maintaining operational focus.
This book shows how cultural fluency can drive long-term growth, whether you’re navigating disruption, repositioning a brand, or launching something entirely new.
Key takeaways include:
- How to operationalize co-creation across marketing, merchandising, and leadership
- Strategies for aligning brand values with community impact
- Lessons from high-growth brand partnerships and Gen Z collaboration
- A framework for turning real-time insights into strategic action
- How to lead transformation without losing authenticity
"synopsis" may belong to another edition of this title.
About the Author
BRIEANE OLSON is CEO of Pacsun and author of Co-Created, a strategic guide to brand transformation through cultural collaboration. She is an expert speaker on co-creation, modern leadership, and retail innovation.
"About this title" may belong to another edition of this title.
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Hardcover. Condition: new. Hardcover. A Culture-First Strategy for Brand Reinvention In a marketplace defined by change, legacy brands can't afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation--not by leading Gen Z, but by building alongside them. Told through Olson's leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to purpose-driven investment, Co-Created offers a framework for brands to align with fast-moving cultural expectations while maintaining operational focus. This book shows how cultural fluency can drive long-term growth, whether you're navigating disruption, repositioning a brand, or launching something entirely new. Key takeaways include: How to operationalize co-creation across marketing, merchandising, and leadershipStrategies for aligning brand values with community impactLessons from high-growth brand partnerships and Gen Z collaborationA framework for turning real-time insights into strategic actionHow to lead transformation without losing authenticity Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798887508078
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