Blockbusters - The Five Keys to Developing GREAT New Products - 2007 Edition
Lynn, Gary S. Ph.D. & Richard R. Reilly Ph.D.
Language: English
Published by Harper Business/Harper Collins, New York, 2002
- First Edition
- Hardcover
- Used
Seller: RON-NAT BOOKS, Poughkeepsie, NY, U.S.A.RON-NAT BOOKS
AbeBooks seller since December 15, 2003
Condition: Used - Fine
£ 7.80
Quantity: 1 available
Add to basketItem description from seller
251 pages including appendixes, notes, index, and black/white illustrations. Aside from very minor shelf & edge wear, this book is in very fine to as new condition. It is inscribed by Gary Lynn "To Judy." inside the front cover. This is a very informative book for any business professional.
Seller Inventory # 001064
- Title
- Blockbusters - The Five Keys to Developing GREAT New Products - 2007 Edition
- Author
- Lynn, Gary S. Ph.D. & Richard R. Reilly Ph.D.
- Publisher
- Harper Business/Harper Collins, New York
- Publication year
- 2002
- Condition
- Very Fine
- Dust jacket
- Very Fine
- Signed
- Inscribed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0060084731
- ISBN 13
- 9780060084738
- Edition
- 1st Edition
- Dimensions
- 8vo - over 7¾ - 9¾" tall
How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't?
Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and launched: a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others.
Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their peril: the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible!
Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
RON-NAT BOOKS
Poughkeepsie, NY, U.S.A.
AbeBooks seller since December 15, 2003
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 3.41 | £ 12.87 |
Payment methods
- Check
- Money Order
Seller's business information
RON-NAT BOOKS
NY, U.S.A.
Terms of sale
WE ACCEPT CHECKS OR MONEY ORDERS. CREDIT CARD PAYMENTS PROCESSED BY ABEBOOKS.
REFUNDS MADE IF NOT COMPLETELY SATISFIED. NEW YORK STATE SALES TAX COLLECTED.
SALES TAX #TF-2133874
RON-NAT USED BOOKS (RONALD MARKOWITZ)
56 PEMBROKE DR
POUGHKEEPSIE. NY 12603
845-473-0178
ronmarko@prodigy.net
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to RON-NAT BOOKS, Poughkeepsie, New York, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.