Synopsis
How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't?
Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and launched: a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others.
Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their peril: the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible!
Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.
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About the Author
Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.
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Blockbusters : The Five Keys to Developing GREAT New Products
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HarperCollins Publishers, 2002
ISBN 10: 0060084731
ISBN 13: 9780060084738
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Blockbusters : The Five Keys to Developing GREAT New Products
Published by
HarperCollins Publishers, 2002
ISBN 10: 0060084731
ISBN 13: 9780060084738
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Blockbusters: The Five Keys to Developing GREAT New Products
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Blockbusters - The Five Keys to Developing GREAT New Products - 2007 Edition
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ISBN 10: 0060084731
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Hardcover. Condition: Very Fine. 1st Edition. 251 pages including appendixes, notes, index, and black/white illustrations. Aside from very minor shelf & edge wear, this book is in very fine to as new condition. It is inscribed by Gary Lynn "To Judy." inside the front cover. This is a very informative book for any business professional. Inscribed by Author(s). Seller Inventory # 001064
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Blockbusters: The Five Keys to Developing GREAT New Products
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Blockbusters : The Five Keys to Developing GREAT New Products / How to Create Innovative Products That Are Successful Beyond Your Wildest Dreams
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Hardcover. Dust Jacket Included. First Edition. Hardback, 1st edition, Fine in a Near Fine DJ; inscribed and signed on free front endpaper in year of publication by Gary Lynn, slight wear to DJ and DJ edges, a very nice, tight copy, illustrated with a few photographs, 8vo., 251 pages., 0.0 0.0 0.0. Signed by Author. Seller Inventory # 12168
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-035-01902
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Blockbusters: The Five Keys to Developing GREAT New Products
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Hardcover. Condition: Très bon. Jaquette abîmée. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Damaged dust jacket. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-619-449
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Blockbusters - The Five Keys to Developing Great New Products
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ISBN 13: 9780060084738
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Hardcover. Condition: Like New. First Edition. First Edition, First Printing. Published by HarperBusiness, 2002. Octavo. Hardcover. Book is like new. Dust jacket is like new. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York. Seller Inventory # 411004