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Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar - Softcover

 
9780593070109: Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar
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Review:
"Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation." (George Lucas)

"This is best book ever written on what it takes to build a creative organization. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another." (Robert I. Sutton, Professor of Management Science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence)

"Just might be the best business book ever written" (Forbes Magazine)

"Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of Creativity Inc., Ed Catmull’s endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar’s triumphs and near-disasters to outline a system for managing people in creative businesses―one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture" (Financial Times)

"Achieving enormous success while holding fast to the highest artistic standards is a nice trick―and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager" (Charles Duhigg - Author of THE POWER OF HABIT)
Book Description:
Part autobiography, part history of Pixar, part business book, Creativity Inc is an inspiring look at the role creativity plays in one of the most successful media businesses the world has ever seen

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  • PublisherBantam
  • Publication date2014
  • ISBN 10 0593070100
  • ISBN 13 9780593070109
  • BindingPaperback
  • Number of pages496
  • Rating

Other Popular Editions of the Same Title

9780812993011: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Featured Edition

ISBN 10:  ISBN 13:  9780812993011
Publisher: Random House Inc, 2014
Hardcover

  • 9780593070093: Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar

    Bantam, 2014
    Hardcover

  • 9780553841220: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Random..., 2014
    Staple Bound

  • 9780812983104: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Random..., 2018
    Softcover

  • 9780552167260: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Corgi, 2016
    Softcover

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