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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Softcover
Synopsis
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie.
Following a Ph.D. at the University of Utah, where many computer science pioneers got their start, Catmull secured a partnership with George Lucas which led indirectly to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.
Since then, Pixar has dominated the world of animation scoring box-office records and twenty-seven Academy Awards with films such as Monsters Inc., Finding Nemo, The Incredibles, Up, WALL-E and, most recently, Inside Out. The joy of the storytelling, inventive plots and emotional authenticity; you might say Pixar movies are emblematic of what creativity really is.
Creativity, Inc. is a book for managers and creatives alike. It is also the first all-access trip into the nerve centre of Pixar Animation Studios – into the story meetings, the post-mortems and the ‘Braintrust’ sessions where our favourite films are born. It is a book about how to creative and sustain a creative culture but it is also, as Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’
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About the Author
Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned a B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.
www.CreativityIncBook.com
@DisneyPixar
From the Back Cover
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation into the meetings, postmortems, and Braintrust sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture but it is also, as Pixar co-founder and president Ed Catmull writes, an expression of the ideas that I believe make the best in us possible.
"About this title" may belong to another edition of this title.
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