What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
Buchholz, Andreas; W246;rdemann, Wolfram
Language: English
Published by Wiley, 2000
- First Edition
- Hardcover
- Used
Seller: Corto037, Nantes, FranceCorto037
AbeBooks seller since August 24, 2026
Condition: Used - Fine
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Hard cover, 222 p. Condition: Fine. Dust cover, very good, outside & inside : nearly as new. Fast & neat shipping.
Seller Inventory # ABE-1787903891236
- Title
- What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
- Author
- Buchholz, Andreas; W246;rdemann, Wolfram
- Publisher
- Wiley
- Publication year
- 2000
- Condition
- Fine
- Dust jacket
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471720259
- ISBN 13
- 9780471720256
- Edition
- 1st Edition
- Item weight
- 0.476 kilograms
- Dimensions
- 15.84 centimeters width by 23.46 centimeters height by 1.85 centimeters depth
* Provides the first ever complete analysis of successful brands to discover what has really driven their success. Enables readers to build for the first time on this global branding experience.
* Identifies the 'growth codes' consistently applied by successful brands, and isolates them to create a global standard tool that anyone can apply them to sell more product at minimum risk.
* Based on a six-year study of 1,045 extremely successful brands from all over the world. Includes international case examples from Nestlé, Siemens, Procter and Gamble and many more.
* Formerly at Procter & Gamble, the authors are among Europe's leading marketers. They run their own agency and have been selected as marketers for the world's first virtual agency.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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| Item | 12 to 15 business days | 6 to 10 business days |
|---|---|---|
| First item | £ 7.74 | £ 11.18 |
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