A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

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A must-read for anyone in a service business - which is everyone in business. -- Roger Dow, Vice President, Marriott International

The one book on marketing I'd have if I could have just one. A CLASSIC. -- Harvey Mackay

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Selling the Invisible: A Field Guide to Modern Marketing

Beckwith, Harry

Used - Hardcover

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