S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

Kern, Russell

ISBN 10: 0658006223 / ISBN 13: 9780658006227

Published by McGraw-Hill Companies, The, 2001

About this Item

Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 3365068-75

Bibliographic Details

Title: S.U.R.E. - Fire Direct Response Marketing : ...

Publisher: McGraw-Hill Companies, The

Publication Date: 2001

Binding: Hardcover

Condition: Very Good

Edition: 1st Edition.

About this title

Synopsis:

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

About the Author:

Russell M. Kern is president of Kern Direct Marketing, an agency specializing in integrated sales lead generation.