Items related to S.U.R.E.-Fire Direct Response Marketing
Synopsis
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
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About the Author
Russell M. Kern is president of Kern Direct Marketing, an agency specializing in integrated sales lead generation.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education
- Publication date2001
- ISBN 10 0658006223
- ISBN 13 9780658006227
- BindingHardcover
- LanguageEnglish
- Number of pages304
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S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
Published by
McGraw-Hill Companies, The, 2001
ISBN 10: 0658006223
ISBN 13: 9780658006227
Used
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First Edition
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S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
Published by
McGraw-Hill Companies, The, 2001
ISBN 10: 0658006223
ISBN 13: 9780658006227
Used
Hardcover
First Edition
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