Reputation: Realizing Value From The Corporate Image

Fombrun J. Charles

ISBN 10: 0875846335 / ISBN 13: 9780875846330

Published by Harvard Business Review Press, Usa, 1996

About this Item

441 pages. Book and Jacket are both in Very good condition throughout.

Seller Inventory # 212580

Bibliographic Details

• Title: Reputation: Realizing Value From The Corporate Image
• Publisher: Harvard Business Review Press, Usa
• Publication Date: 1996
• Language: English
• ISBN 10: 0875846335
• ISBN 13: 9780875846330
• Binding: Hard Cover
• Edition: First Edition.
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Seller catalogs:
  • Business and Finance

About this title

Synopsis

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

About the Author

Charles Fombrun is research professor of management at the Stern School of Business, New York University.