Synopsis
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
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About the Author
Charles Fombrun is research professor of management at the Stern School of Business, New York University.
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Reputation: Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
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Reputation: Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
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Reputation : Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
Used
Hardcover
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Reputation : Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Reputation: Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
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Reputation: What It Takes to Make Them Great
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Hardcover. Condition: Very Good. Reputation: What It Takes to Make Them Great This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780875846330
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Reputation: Realizing Value from the Corporate Image
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Reputation: Realizing Value from the Corporate Image
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Harvard Business Review Press, Boston, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
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Reputation : Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
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Reputation : Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
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