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Synopsis
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
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About the Author
Charles Fombrun is research professor of management at the Stern School of Business, New York University.
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Reputation : Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
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Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: As New. Ships from the UK. Used book that is in almost brand-new condition. Seller Inventory # 14024381-75
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Stock Image
Reputation : Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP65475091
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Reputation: Realizing Value from the Corporate Image
Published by
Harvard Business School Press, 1995
ISBN 10: 0875846335
ISBN 13: 9780875846330
Used
Hardcover
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Reputation: Realizing Value from the Corporate Image
Published by
Harvard Business School Press, 1995
ISBN 10: 0875846335
ISBN 13: 9780875846330
Used
Hardcover
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Hardcover. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4074418
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Reputation: Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
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Reputation: Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
Used
Hardcover
Seller: medimops, Berlin, Germany
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00875846335-G
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Reputation: Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
Used
Hardcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00875846335-V
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Reputation : Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
Used
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Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5278317-6
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Stock Image
Reputation : Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5887061-6
Quantity: 1 available
Stock Image
Reputation : Realizing Value from the Corporate Image
Published by
Harvard Business Review Press, 1996
ISBN 10: 0875846335
ISBN 13: 9780875846330
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2573497-6
Quantity: 1 available