Positioning: The battle for your mind
Language: English
Published by Warner Books, Nueva York, 1986
- First Edition
- Softcover
- Used
Seller: Elefante de los Libros, Madrid, M, SpainElefante de los Libros
AbeBooks seller since June 1, 2018
Condition: Used - Very good
£ 14.17
Quantity: 1 available
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213 páginas Estado de la cubierta: Bien. Tamaño 11x17.Tenemos a su disposición fotografías de nuestros libros. Si desea verlas, o ampliar las ya publicadas, puede solicitarlo a través del correo electrónico de nuestra librería.
Seller Inventory # IN038013
- Title
- Positioning: The battle for your mind
- Author
- Al Ries y Jack Trout
- Publisher
- Warner Books, Nueva York
- Publication year
- 1986
- Condition
- Bien
- Book Type
- Libro
- Binding
- Tapa blanda
- Language
- English
- ISBN 10
- 0446347949
- ISBN 13
- 9780446347945
- Edition
- 1ª edición.
- Series
- Book 17 of 81: MARKETING/SALES/ADV & PROMO
- Seller catalogs
- Sociología
"Synopsis" may belong to another edition of this title.
Book Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
- Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
- Position a follower so that it can occupy a niche not claimed by the leader
- Avoid letting a second product ride on the coattails of an established one.
Positioning also shows you how to:
- Use leading ad agency techniques to capture the biggest market share and become a household name
- Build your strategy around your competition's weaknesses
- Reposition a strong competitor and create a weak spot
- Use your present position to its best advantage
- Choose the best name for your product
- Determine when-and why-less is more
- Analyze recent trends that affect your positioning.
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
"About the title" may belong to another edition of this title.
Elefante de los Libros
Madrid, M, Spain
AbeBooks seller since June 1, 2018
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