Orchestrating Success: Improve Control of the Business With Sales and Operations Planning

Ling, Richard C. And Walter E. Goddard

ISBN 10: 0471132276 / ISBN 13: 9780471132271

Published by John Wiley & Sons, Inc., New York, New York, U.S.A., 1988

About this Item

"Sales and operations planning is a widely proven, effective tool for gaining a greater degree of control over your company's operations. Through this powerful tool, companies around the globe have dramatically improved their ability to quickly respond to their customers' needs and rapidly adjust to fluctuations in the marketplace. ORCHESTRATING SUCCESS shows executives and managers how to link sales and marketing planning directly to the operations side of the business." This book has 157 pages and is illustrated.

Seller Inventory # 042925

Bibliographic Details

• Title: Orchestrating Success: Improve Control of the Business With Sales and Operations Planning
• Publisher: John Wiley & Sons, Inc., New York, New York, U.S.A.
• Publication Date: 1988
• Language: English
• ISBN 10: 0471132276
• ISBN 13: 9780471132271
• Binding: Hard Cover
• Edition: Eleventh Printing
• Condition: Fine
• Dust Jacket Condition: Fine
• Seller catalogs:
  • Management
  • Business

About this title

Synopsis

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

About the Author

Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.