ODYSSEY: PEPSI TO APPLE: A JOURNEY OF ADVENTURE, IDEAS, AND THE FUTURE

John Sculley & John A. Byrne

ISBN 10: 0060157801 / ISBN 13: 9780060157807

Published by Harpercollins, New York, 1987

About this Item

Very Good+ in a Very Good+ dust jacket. ; 9.6 X 6.7 X 1.6 inches.

Seller Inventory # 303774

Bibliographic Details

• Title: ODYSSEY: PEPSI TO APPLE: A JOURNEY OF ADVENTURE, IDEAS, AND THE FUTURE
• Publisher: Harpercollins, New York
• Publication Date: 1987
• Language: English
• ISBN 10: 0060157801
• ISBN 13: 9780060157807
• Binding: Hardcover
• Edition: First Edition; First Printing.
• Seller catalogs:
  • Other

About this title

Synopsis

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

From the Back Cover

THE MOST DRAMATIC MARKETING ADVENTURE IN BUSINESS HISTORY

In 'Odyssey', John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola Co. to leader of the most innovative company of all – Apple Computer.

As Pepsi's youngest-ever vice president John Sculley launched – and won – the Cola Wars. Then, at what looked like the pinnacle of his career, he astounded the business world by rising to a challenge from Steven Jobs, a brilliant college dropout and founder of the high-risk Apple Computer Company: 'Do you want to spend the rest of your life selling sugared water, or do you want to change the world?'

'Odyssey' is John Sculley's vividly told account of the series of successes and disasters that marked Apple's transformation from entrepreneurial upstart to one of America's best-run Fortune 500 corporations.

As a leader in both the traditional corporate world and the revolutionary world of Apple, John Sculley embodied a bridge to the future. 'Odyssey' is his clear-sighted vision of the twenty-first century, and required reading for all who wish to prosper in it.