Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

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9780060157807: Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.

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From the Back Cover:

THE MOST DRAMATIC MARKETING ADVENTURE IN BUSINESS HISTORY

In 'Odyssey', John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola Co. to leader of the most innovative company of all – Apple Computer.

As Pepsi's youngest-ever vice president John Sculley launched – and won – the Cola Wars. Then, at what looked like the pinnacle of his career, he astounded the business world by rising to a challenge from Steven Jobs, a brilliant college dropout and founder of the high-risk Apple Computer Company: 'Do you want to spend the rest of your life selling sugared water, or do you want to change the world?'

'Odyssey' is John Sculley's vividly told account of the series of successes and disasters that marked Apple's transformation from entrepreneurial upstart to one of America's best-run Fortune 500 corporations.

As a leader in both the traditional corporate world and the revolutionary world of Apple, John Sculley embodied a bridge to the future. 'Odyssey' is his clear-sighted vision of the twenty-first century, and required reading for all who wish to prosper in it.

About the Author:

As Pepsi’s youngest-ever vice president John Sculley launched – and won – the Cola Wars. Then, at what looked like the pinnacle of his career, he astounded the business world by rising to a challenge from Steven Jobs, a brilliant college dropout and founder of the high-risk Apple Computer Company: ‘Do you want to spend the rest of your life selling sugared water, or do you want to change the world?’

"About this title" may belong to another edition of this title.

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