This is an autobiography-cum-business book by John Sculley, one of the most successful businessmen in America, who became Pepsi's president and CEO at the age of 38. At the height of his success with Pepsi he joined the high-risk young Apple, co-founded by a young genius named Stephen Jobs. This book describes the turbulent relationship between Jobs and Sculley, their break-up over the future of Apple, and the eventual transformation of Apple into one of the most unconventional and dramatic success stories in business history. It offers an insight into the emotions and personal drama of life at the top. John A.Byrne is management editor of "Business Week" magazine. He is also the author of "The Headhunters".
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Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 450 pages; Description: xiv, 450 p. ,  p. Of plates : ill. ; 25 cm. Subjects: Sculley, John. Apple Computer, Inc. Businesspeople--United States--Biography. Computer industry. Notes: Includes index. Bibliography: p. 431-433.Product Description:
John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.
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Book Description Harpercollins. Hardcover. Book Condition: New. 0060157801. Bookseller Inventory # SKU1005604
Book Description Harpercollins, 1987. Hardcover. Book Condition: New. book. Bookseller Inventory # 0060157801
Book Description Harpercollins. Hardcover. Book Condition: New. 0060157801 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0060157801
Book Description Harpercollins, 1987. Hardcover. Book Condition: New. Bookseller Inventory # P110060157801
Book Description Harpercollins. Hardcover. Book Condition: New. 0060157801 New Condition. Bookseller Inventory # NEW6.0012122