The Media Reader : Continuity And Transformation : Published In Association With The Open University :

Hugh Mackay ^ Tim O'Sullivan ( Editors )

ISBN 10: 0761962506 / ISBN 13: 9780761962502

Published by SAGE Publications, 1999

About this Item

Published In 1999 : 1st. Edition : Sage Publications : For A Paperback This Is Quite A Heavy Book : Tiny Amount Of Face Rubbing : Otherwise , As New Throughout : Still Reasonably Crisp & Tight , With No Inscriptions Or Annotations : Good Solid Binding With Bright Clear Text : Overall , A Very Nice Book :

Seller Inventory # 58 - 11281

Bibliographic Details

• Title: The Media Reader : Continuity And Transformation : Published In Association With The Open University :
• Publisher: SAGE Publications
• Publication Date: 1999
• Language: English
• ISBN 10: 0761962506
• ISBN 13: 9780761962502
• Binding: Soft cover
• Edition: 1st Edition
• Condition: As New
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • Media

About this title

Synopsis

`Alertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists′ - John Corner, University of Liverpool

The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations.

Divided into four parts: Mass Communications and the Modern World; Understanding `Transformations′ in Media Culture; New Media for New Times; Future Perfect?, this Reader provides a framework for examining many of the key transformations in the contemporary media environment. It will be an invaluable resource for researchers and students alike.

About the Author

Dr Hugh Mackay is an Honorary Associate of the Faculty of Sociology at Open University