The Media Reader: Continuity and Transformation (Published in association with The Open University) - Softcover

Hugh Mackay; Tim O'Sullivan

 
9780761962502: The Media Reader: Continuity and Transformation (Published in association with The Open University)

Synopsis

`Alertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists′ - John Corner, University of Liverpool

The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations.

Divided into four parts: Mass Communications and the Modern World; Understanding `Transformations′ in Media Culture; New Media for New Times; Future Perfect?, this Reader provides a framework for examining many of the key transformations in the contemporary media environment. It will be an invaluable resource for researchers and students alike.

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About the Author

Dr Hugh Mackay is an Honorary Associate of the Faculty of Sociology at Open University

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Other Popular Editions of the Same Title

9780761962496: The Media Reader: Continuity and Transformation (Published in association with The Open University)

Featured Edition

ISBN 10:  0761962492 ISBN 13:  9780761962496
Publisher: SAGE Publications Ltd, 1999
Hardcover