Marketing Research (Paperback)
Language: English
Published by Cengage Learning EMEA, London, 2006
- First Edition
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 178.08
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Add to basketItem description from seller
Paperback. Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives. This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project. Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9781844803279
- Title
- Marketing Research (Paperback)
- Author
- Ray Kent
- Publisher
- Cengage Learning EMEA, London
- Publication year
- 2006
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1844803279
- ISBN 13
- 9781844803279
- Edition
- 1st Edition
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
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